At Performance Networks, we offer captive portal solutions designed to improve customer experience, secure Wi-Fi access, and gather valuable data. We deliver tailored solutions for various industries, including cafes, pubs and hotels, ensuring reliable and efficient captive portal services that meet specific business needs. Our solution, SupaFi helps businesses improve customer engagement, maintain data security, and use customer data for better decision-making.
What is a Captive Portal?
Simply put, a captive portal is a web page that newly-connected wifi users see before they are given access to the broader internet or a network’s resources. Sometimes called splash pages, they can display welcome messages or login details, or inform users of access conditions.
Quite often, a captive portal will deny internet access over open wifi until a web-based form has been completed. Until this is done, the user is ‘captive’, hence the name.
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Most customers nowadays expect free Wi-Fi as standard when visiting a bar, restaurant, hotel, or retail outlet. Instead of merely providing a Wi-Fi password for internet access, savvy businesses are using captive portals.
A captive portal restricts internet access to legitimate customers and collects essential data to build detailed visitor profiles. This information is crucial for creating more targeted and impactful marketing strategies. Performance Networks’ solutions enable businesses to enhance customer experience, ensure secure Wi-Fi access, and use data for better decision-making and engagement.
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Let’s Partner to Create Captive Portal & Guest WiFi Solutions That Improve Customer Experience
If you’re already working with a hospitality client and need a reliable captive portal solution to complement your project, we can work with your team to deliver it. Our custom-branded captive portals are designed to provide a smooth, secure login experience for guests while giving your clients valuable insights into user behaviour and engagement. Whether the goal is to enhance the customer journey, collect marketing data, or simply ensure fast and compliant guest access, we’ll work with you to build a solution that aligns perfectly with your client’s brand and network environment.
Whether you need us to act as consultants, provide specialist site surveys, or fully manage the design and installation of your WiFI network, we adapt to fit your project. We understand the connectivity challenges in hospitality, and we are here to act as part of your team to deliver outstanding results.
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How Captive Portal Works
Users are prompted to access the guest Wi-Fi network when they enter a location with a captive portal. The process involves three simple steps for a seamless connection:
Login
Visitors can log in by completing a short form with their email address, through their social media accounts, or by accepting terms and conditions via a tick box. This step ensures only legitimate users gain access.
Social Media Engagement
If visitors use their social media accounts to log in, they can be prompted to like or follow your business’s social media pages. This not only grants access but also enhances your online presence.
Redirection
After logging in, visitors are redirected to a specific page on your website or a customisable landing page. This page can display your current promotions, advertisements, or any other content you want your customers to see.
By using a captive portal, businesses can offer secure Wi-Fi access, gather valuable customer data, and increase engagement with targeted marketing efforts. This technology transforms offering free Wi-Fi into a strategic tool for enhancing customer relationships and driving business growth.
Installing the Supafi Captive Portal
Most of our customers start off with a demonstration of Supafi’s many capabilities and features. If they are happy with what they see, the next stage is usually a trial, where our technical experts will assess Supafi’s compatibility with a customer’s current systems.
Our captive portal can be integrated into most systems using the latest equipment from leading manufacturers. If not, we can discuss ways to adapt the portal to accommodate other technology.
After a successful trial period comes full installation. But that’s far from being the final stage. As a Supafi client, you’ll benefit from a high level of customer and technical support. And, if your business grows, Supafi is fully scalable up to a global level.
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The Benefits of Our Supafi Captive Portal
Adding the Supafi captive portal to your guest Wi-Fi brings numerous advantages:
Targeted Marketing
Shape future marketing campaigns more accurately by analysing live customer data, such as location, telephone numbers, and email addresses.
Brand Awareness
Use the splash page to capture user attention and highlight offers, new products, services, or events.
Customer Insight
Gain a better understanding of customer behaviours through analytics, enabling tailored advertising and improved user experience.
Revenue Generation
Optionally charge for internet access using payment platforms like Stripe and PayPal or a voucher system.
Controlled Connection
Limit bandwidth to prevent slow service due to heavy downloads, ensuring a smooth experience for all users.
Network and Data Security
Protect your brand with DNS filtering, restricting access to harmful or age-restricted sites. Supafi ensures complete control over gathered data, maintaining user privacy.
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If you would like to trial a captive portal, speak to a team member today.
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Nottingham: 0115 822 1212 
London: 0207 148 1780