Wireless Hotspots That Provide Data To Businesses
Wireless or WiFi Hotspots allow people in public locations to use mobile devices – such as their smartphone or laptops – to connect to wireless networks whilst on the go. Wireless Hotspots can be located anywhere, from cafes to airports. To access public WiFi networks, users are typically required to log-in via social media accounts or emails. This in turn provides businesses with a wealth of information.
Did you know that by asking WiFi guests to access your network via their social media accounts, you could access a mine of demographically profiled marketing information? Many venues offer free WiFi networks to their guests, but don’t gather information to support their marketing campaigns. With a Performance Networks SupaFi portal, you can provide internet access via a Wireless Hotspot in exchange for Facebook likes, Twitter followers or email addresses. 1 in 3 people in the UK use Facebook everyday – that’s 24 million people sharing updates or photos, or liking posts and pages. When high volumes of social traffic combine with public WiFi Hotspots, it allows the network owners or businesses to gather data. This customer data can then be used for highly targeted marketing activities. If users sign-in to the SupaFi portal via social media, this activity appears in their social media feeds. On average, each Facebook user has an average over 300 friends. So if just twenty people log on to your WiFi Hotspot, your business could be promoted to thousands of potential customers.
How our SupaFi portal works:
1 We provide a bespoke log-in or ‘portal’ page. This is a user-friendly, designed page which you can personalise with your logo.
2 In order to access the internet via your Wireless Hotspot your guests can choose to like you on Facebook, follow you on Twitter or submit their email addresses.
3 This new social media activity displays on your guests’ Facebook news or Twitter feeds, promoting your hotel to a ready-made target demographic. Studies show that each Facebook user in the UK has an average of 200 friends. If just ten people log on to your WiFi, you could reach up to 2000 new customers through their network.
4 You’ll benefit from building a solid base of ‘likes’ and ‘follows’ so that subsequent social media marketing campaigns are seen by a high number of warm guests. This will improve your return business by keeping you front of mind.
5 You’ll capture email addresses for future e-marketing campaigns and benefit from free exposure across Facebook or Twitter to a new potential customer base.
Performance Networks Limited,
The Sir Colin Campbell Building,
Nottingham, NG7 2TU
Head Office: +44 (0) 115 822 1212
London Office: +44 (0) 207 148 1780